Whether you've been reading since our first newsletter in 2023 or this is your first edition, we hope this has been beneficial. Share it with a friend or reply with any feedback.

If you need help with your ecommerce accounting, sales tax, inventory management, CFO, or other accounting related issues, let us know.

Top 3

1. [READ] BFCM 2025 Learnings

• Cyber Week totaled $44.2B up 7% YoY, with Black Friday outpacing Cyber Monday for the second year straight.
• Shopify Black Friday Cyber Monday (BFCM) sales up 27% YoY
• BNPL hit $1B on Cyber Monday.
• TikTok Shop exploded with $500M in BFCM sales and 84% livestream growth.

Now how to use these learnings in 2026 considerations?

2. [READ] Adobe's Cyber Week 2025 Analysis

• Consumers spent a total of  $14.25 billion online for Cyber Monday, up 7.1% YoY.
• BNPL surpassed $1B up 4.2% YoY.
• Mobile drove 57.5% of sales up 8.0% YoY.
• AI traffic increased by 670% to U.S. retail sites as measured by shoppers clicking on a link.

3. [LISTEN] Cash Flow Insights from Operators Podcast

Consider this a masterclass in cash flow education for ecommerce businesses

• Ecommerce ties up cash in inventory; free cash flow rarely appears before years five to seven.
• Growth demands reinvestment into product, inventory, or marketing - whichever most expands enterprise value.
• Take chips off the table eventually because liquidity and diversification matter more than heroic reinvestment forever.
• High margins and high marketing spend tug against each other.
• Working capital balloons during growth but releases cash when revenue contracts.

In Other News

[READ] Treasury Secretary says Trump administration will be able to replicate tariffs even if it loses Supreme Court decision

Sorry if we got your hopes up over the news of the tariffs case in the Supreme court

• Treasury Secretary says it can re-create its tariff structure using multiple Trade Act authorities.
• “We can recreate the exact tariff structure with [sections] 301, with 232, with 122,” of the 1962 Trade Act
• Section 122 allows for tariff power up to 150 days, but 301 and 232 are less definitive on a time frame.

[READ] The Top 10 Reasons New Businesses Fail

The odds are not in small business favor when it comes to business failure. Here is an insightful article from the Wall Street Journal on why:

1. Going it alone
2. Growing too quickly
3. Lack of experience
4. Too much passion
5. Internal conflict
6. Trouble getting capital
7. Lack of a market
8. External shocks
9. Inability to pivot
10. Being too stubborn

We'd love to know what you think about this newsletter. Love it? Hate it? How can we improve it?

Reply to this email and let us know. 😊

You Don't Want to Do Your Accounting... But We Do!

Here's how we can help:

Option #1: Learn for Free with Our Educational Content

Downloads | YouTube| Blog 

Option #2: Get Affordable Guidance with Our Consultations

Sales Tax Consultation

Option #3: Set Up Your Accounting Automation

A2X/QBO Setup & Consulting

Option #4: Outsource Your Ecommerce Accounting to the Experts

• Ecommerce Accounting (we specialize in Amazon and Shopify)

• Sort out your inventory & COGS 

• Delegate your sales tax