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Why Inventory Numbers Are Wrong, Case For\Against 'Keep it' Returns, Daily Shoppers Decline
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Let's call this our 2026 prediction edition. We've made some predictions and are sharing those of others. Here's to hoping for a good 2026!


If you need help with your ecommerce accounting, sales tax, inventory management, CFO, or other accounting related issues, let us know.

Top 3

1. [WATCH] Why Your Inventory Reports Don't Match Reality

Learn how to spot hidden inventory reporting errors, understand why your numbers drift from reality, and take practical steps this week to regain financial clarity.

  • How to quickly test if inventory data and margins are trustworthy
  • Visibility into operational gaps that distort financial reports
  • A simple 3-step audit to uncover profit leaks
  • Clear insight to price, forecast, and scale with confidence

2. [READ] The case for and against ‘keep it’ return policies

  • Returnless refunds cut reverse logistics, especially for low-value consumables.
  • Hybrid returns emerging: keep item for credit, ship back for cash.
  • Reverse logistics often costs more than product recovery on low-margin SKUs.
  • 9% of returns are fraudulent and abuse can quickly erode margins.

3. [READ] Fewer consumers are shopping online on a daily basis

  • Daily online shopping fell from 21% to 9% of consumers year over year.
  • The proportion of shoppers buying new products in stores rose to 69%.
  • Social shopping via platforms like TikTok and Instagram fell from 34% to 22%.

In Other News

[READ] Small Business Owners: Don’t Forget About 2025 Retroactive Tax Breaks and Incentives!

  • Section 179 deduction limits jumps to $2.5M in 2025.
  • 100% bonus depreciation returns for qualified purchases.
  • R&D expensing restored back to 2022; and amended returns can unlock refunds.

Many more considerations in the article.

[WEBINAR] The Ecommerce KPIs That Actually Matter

Not sure which numbers actually matter in your ecommerce business?


This 30-minute webinar breaks down the financial KPIs that truly measure performance and support better decision-making.

  • The top ecommerce KPIs that actually reflect business health
  • How to use benchmarks without chasing the wrong targets
  • How to turn KPIs into planning tools, not just reports

[READ] How Much Should You Pay Yourself? Here's How to Calculate a Business Owner’s Salary

  • Consider tying pay to free cash flow with many taking 10–20% of profits.
  • Salary triggers payroll taxes; draws incur self-employment taxes later.
  • Save a portion for taxes with 30% being a good rule of thumb.
  • S corps must pay “reasonable” salary before taking distributions.
  • Allocate owner pay to smooth seasonal revenue swings.

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Reply to this email and let us know. 😊

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