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Top 3

1. [READ/LISTEN] The CFO of Thread’s Guide to Navigating Tariff Impacts

Thread CFO Ryan King shares how the brand is navigating tariff impacts through supply chain strategy, pricing decisions, and cost management. 

• Diversifying production across China, Vietnam, and Cambodia built resilience against tariffs and factory slowdowns. 

• Tariffs raise COGS directly, forcing tough choices between price increases, cost cuts, or new revenue. 

• U.S. factories lack capacity and labor for complex goods, making nearshoring difficult. 

• Raising prices risks reduced demand, especially for impulse-buy products like wallets and lanyards. 

Go to the Ecommerce Finance Podcast episode page for links to watch or listen 

2. [LISTEN] The Future Of Ecommerce: Amazon vs DTC In 2025

This was an interesting exploration on the future of ecommerce by Kevin King from Billion Dollar Sellers 

• Amazon fees keep rising, squeezing margins. Success now requires real operators, not opportunists. 

• AI + social commerce + marketplaces = the next winning formula for ecommerce brands. 

• TikTok Shop is growing fast, but at $20–50B GMV in 2024, it is still a fraction of Amazon’s $700B. 

3. [READ] Fed approves quarter-point interest rate cut and sees two more coming this year

• The Federal Reserve cuts rates by 0.25%, and signaled two more cuts this year.
• Unemployment up to 4.3%, highest since 2021, job growth stagnant.
• Lower borrowing costs may ease credit lines, inventory financing, and expansion projects.

In Other News

[READ] FedEx to Levy 5.9% Rate Hike, Higher Surcharges in 2026 

• FedEx announced 5.9% average increase on U.S. package services, effective Jan 5, 2026. 

• Surcharges rising: oversized ($260 → $275), residential ($6.55 → $6.95), delivery area ($6.20 → $6.60). 

• Ground delivery rates hit record highs in Q2 2025. Costs expected to stay elevated. 

[READ] Consumer Sentiment Heading Into the Holidays is Low, but That Could Mislead Marketers

• Consumer confidence down 10% YoY.  43% of households say incomes not keeping pace with inflation. 

• 66% of marketers expect higher holiday spend, but only 22% of consumers agree. 

• Pulling back on marketing is riskier than leaning in as performance ads weaken without brand spend. 

[READ] Capital Gains Tax: Long and Short-Term Rates for 2024-2025

• Long-term gains taxed at 0%, 15%, or 20%. Short-term taxed as ordinary income (10–37%). 

• 2025 bracket: 0% up to $48,350 single / $96,700 joint, 15% up to $533,400 single. 

• Reduce taxes via holding >1 year, tax-loss harvesting, or using tax-advantaged accounts. 

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