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Let's call this our 2026 prediction edition. We've made some predictions and are sharing those of others. Here's to hoping for a good 2026!
If you need help with your ecommerce accounting, sales tax, inventory management, CFO, or other accounting related issues, let us know. |
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1. [LISTEN] Data Rich, Decision Poor. What's Missing? |
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In the latest episode of the Ecommerce Finance Podcast, LedgerGurus' COO Stephen Brown explores how to use data to make decisions with Nate Littlewood from Future Ready CFO
- Which of 3 ecommerce founder archetypes are and what are the associate traps?
- Why the ecommerce "bet" is so much more challenging than a few years ago.
- Where are you in the 4 stages of financial maturity?
- Explore a framework for turning data into action.
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- Stagflation risk is a potential as unemployment rose to 4.4% while inflation stays above the 2% target.
- Tariffs lifted effective import taxes from 2.1% to 11.7%, adding ~1% inflation into early 2026.
- Over 50% of tariff costs now pass to consumers.
- 20 million Americans face roughly 2× higher ACA premiums, tightening discretionary spending.
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3. [READ] The Consumer Sentiment Puzzle Deepens |
- Consumer sentiment down up to 26% YoY, despite stable unemployment and historically strong macro indicators.
- Job insecurity reflects low hiring dynamism, not layoffs as opportunity feels scarce, pressuring spending confidence.
- Housing affordability consumes 40%+ of median income, reinforcing pessimism.
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[LISTEN] Agentic Commerce Is Here and It Changes Everything |
- What agentic commerce really means (beyond the buzzwords)
- Why product data feeds are becoming the foundation of modern commerce
- How Shopify’s agentic checkout connects AI directly to your catalog
- How platforms like Meta are making everything shoppable
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[READ] Better Metrics for AI Search Visibility |
- AI answers prioritize on-platform resolution, making traffic and rankings unreliable visibility metrics for merchants.
- AI visibility depends on LLM training data, brand accuracy, and repeated citation across influential sources.
- Brand mentions in AI drive branded search demand, measurable through Search Console impressions and queries.
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[READ] What is qualified small business stock (QSBS)? |
- QSBS lets founders exclude up to $10–$15M of capital gains on qualifying C-corp stock.
- 2025 law expanded benefits: higher asset limits, shorter holding periods, and larger exclusions for new shares.
- Eligibility hinges on C-corp structure, active business type, asset thresholds, original issuance, and holding period.
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