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Ecommerce Metrics Explored, KPI Webinar, Avoiding Dangerous Debt
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Let's call this our 2026 prediction edition. We've made some predictions and are sharing those of others. Here's to hoping for a good 2026!


If you need help with your ecommerce accounting, sales tax, inventory management, CFO, or other accounting related issues, let us know.

Top 3

1. [LISTEN] Metrics for Every Stage of Ecommerce Financial Maturity

In the latest episode of the Ecommerce Finance Podcast, Stephen Brown and Geoff Gualano from A2X explore metrics at different levels of accounting maturity:

  • The four levels of ecommerce accounting maturity explained
  • When to switch from cash to accrual accounting
  • The metrics that matter most as you grow
  • How better data leads to better forecasting
  • What it takes to get investor ready

2. [WEBINAR] The Ecommerce KPIs That Actually Matter

  • Not sure what financial metrics matter? This webinar is for you. We’ll walk through the ecommerce Key Performance Indicators (KPIs) that matter most and how to use them to plan better outcomes.
    • Which ecommerce KPIs are worth watching
    • How strong operators use KPIs to guide decisions
    • Why clarity with key numbers drives better decisions

3. [LISTEN] Avoiding Dangerous Debt Mistakes & Borrowing Wisely

The Ecommerce Fuel podcast has been doing a Financial Mastery series that is solid, and this episode is a must listen:

  • When fast growth actually justifies expensive capital and when it’s just hiding deeper issues.
  • Why you should secure a line of credit when you don’t need it, not when you’re desperate.
  • Why using debt to “fix” business model problems only makes the underlying issues worse.
  • How slow inventory turns, poor supplier terms, and dead stock quietly drain your cash.
  • Why many founders completely miscalculate the true APR of merchant cash advances.

In Other News

[READ] Inflation Slowed to 2.4% in January, Helped by Lower Gasoline Prices

  • Gas and used-car prices declined.
  • Tariff impact on inflation is yet to be fully realized.
  • Services inflation rose at the highest rate in a year
  • The Federal Reserve is unlikely to rush additional rate cuts.

[READ] What December retail sales say about consumers in 2026

  • Holiday sales grew 4% year of year: the highest since 2022
  • Seasonal shopping started early with tariff concerns
  • Consumers skipped expensive items and focused on lower cost products

[READ] Low-Income Households Hit Harder by Inflation Since 2022

  • Top 20% income households have seen limited to no impact from inflation.
  • Bottom 40% households faced 0.21% higher inflation than headline since June 2022.
  • Housing and food saw above average increases and lower income households spend more as a percentage of income on housing and food.

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