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1. [LISTEN] You’re Probably Losing Money on Your Ad Agency If… |
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The eComFuel podcast shared insights on marketing spend:
- Recommends in-house marketing for brands spending under $500,000 annually on ads.
- One owner cut Google ad spending 60% while increasing Google sales 50% after dropping agencies.
- Another owner brought Amazon ads in-house; revenue fell approximately 70%, but profits increased significantly.
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- Black Friday sales should grow 9.2% to $12.9 billion, outpacing Cyber Monday’s 6.2% growth.
- Discounts could reach 30%, with Black Friday offering the deepest deals.
- Buy Now, Pay Later holiday spending is forecast to reach $21.3 billion, up 6.6%.
- Cyber Week should generate $47.5 billion, representing 17.3% of total online holiday spending.
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[LISTEN] 250 CEOs Confessed Their Pay. Half Earn Less Than Employees |
- Nearly 47% of surveyed founders paid a leader above themselves.
- Median founder salary band midpoints ranged from $150,000 below $10 million revenue to $400,000 at $30–$50 million.
- Among bootstrapped founders surveyed, 39% reported at least $500,000 in compensation beyond base salary.
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You Don't Want to Do Your Accounting... But We Do! |
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Here's how we can help: |
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