Share
Consumer Sentiment Plunges Further, March Retail Tariff Surge, How Fast are Google Ad Costs Rising?
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

We apologize for not getting this out last week. It was scheduled, but never sent.


Whether you've been reading since our first newsletter in 2023 or this is your first edition, we hope this has been beneficial. Share it with a friend or reply with any feedback. We hope to continue to make this a valuable resource to all who subscribe.


If you need help with your ecommerce accounting, sales tax, inventory management, or other accounting related issues, let us know.

Top 3

1. [READ] ‘From Anxious to Petrified’: Consumer Sentiment Plunges Further

  • Consumer sentiment plunged to near-record lows amid Trump’s tariffs and inflation fears
  • Inflation expectations hit 44-year high; consumers brace for 6.7% price surge
  • Job market worries rise; unemployment expectations at highest since 2009

2. [READ] Retail sales surge 1.4% in March, most since January 2023, as consumers 'front-loading' tariffs

  • March retail sales rose 1.4%, strongest gain in over two years, driven by auto purchases.
  • Consumers front-loaded spending ahead of Trump’s tariffs; services and goods demand remained resilient.
  • Economists warn tariffs may fuel inflation, risking recession despite recent economic strength.

3. [READ] CPC inflation: How fast are Google Ads costs rising?

  • CPCs are rising, often faster than inflation, impacting ad budgets and business margins.
  • WordStream shows ~4% annual CPC growth; agency-managed accounts report a much higher 11.75%.
  • 12 of 23 industries had CPC growth above the 4.24% U.S. inflation rate (CPI).

In Other News

[READ] De minimis’ future: 4 questions shippers should consider

  • De minimis ends May 2 for China and Hong Kong; tariffs apply to sub-$800 goods.
  • Importers are shifting fulfillment to the U.S. and exploring alternative sourcing strategies.
  • Full elimination of de minimis is likely by the end of 2025, though some version may persist.

[LISTEN] Tips for Impending Doom

This clickbait titled Operators podcast episode goes deep on challenging environments including:

  • Strategies for Managing Inventory and Costs
  • Adapting to Market Changes and Consumer Behavior
  • Cost-Cutting Strategies in Business
  • The Balance Between Cuts and Growth

We'd love to know what you think about this newsletter. Love it? Hate it? How can we improve it?


Reply to this email and let us know. 😊

You Don't Want to Do Your Accounting... But We Do!

Here's how we can help:

Option #1: Learn for Free with Our Educational Content

Downloads | YouTube| Blog | Sales Tax Masterclass


Option #2: Get Affordable Guidance with Our Consultations & Courses

Sales Tax Consultation | Sales Tax Courses


Option #3: Set Up Your Accounting Automation

A2X/QBO Setup & Consulting


Option #4: Outsource Your eCommerce Accounting to the Experts


Email Marketing by ActiveCampaign