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Meta Muse Launch, Shopify + Meta Muse, Amazon's Response to Meta Muse
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In this week's edition: a twofer on returns with changes brands are making in Q4 and why return policies are angering customers. Plus details on an upcoming Rhode Island tax amnesty program.


If you need help with your ecommerce accounting, sales tax, inventory management, CFO, or other accounting related issues, let us know.

Top 3

1. [READ] Meta Muse Announcement

  • Muse can browse stores, fill forms, and complete purchases after getting the shopper’s approval.
  • Checkout supports Stripe’s Link, and Shop Pay coming soon, giving merchants another path to AI driven sales.
  • Muse remembers preferences and makes proactive suggestions, which could change how shoppers discover products.

2. [READ] Shopify turns Meta’s Muse into a Shop Pay checkout channel

  • Muse will use Shop Pay to complete purchases from Shopify stores on shoppers’ behalf.
  • Shopify merchants could gain another sales channel as shoppers discover and buy products through AI.
  • Merchants still need clarity on order attribution, fees, returns, customer data, and participation controls.

3. [READ] Amazon’s fight with Meta: Who owns the customer relationship when an agent does the buying?

  • Amazon blocked Muse, citing its rule that shopping agents must identify themselves on every request.
  • Meta says Muse could take a small transaction fee, potentially paid by merchants.
  • Early testing found Muse’s checkout smooth, but shopping directly on Amazon was still faster.

In Other News

[READ] The Best States for Small Businesses Have 1 Tax Advantage in Common

  • States that typically rank in the top 10 overall tend to have either no state individual income tax or a low top marginal rate
  • Wyoming ranks first for tax competitiveness, but expensing rules and local taxes also matter.
  • Forty-three states made notable tax changes in 2026 with five cutting top income-tax rates.

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