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Whether you've been reading since our first newsletter in 2023 or this is your first edition, we hope this has been beneficial. Share it with a friend or reply with any feedback.
If you need help with your ecommerce accounting, sales tax, inventory management, CFO, or other accounting related issues, let us know. |
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1. [READ] Cash is King Everything in Ecommerce |
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Ecommerce success depends on cash flow, not just profitability.
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Inventory timing and growth strain cash for inventory-driven businesses.
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Balance sheet discipline and proactive financing avoid cash shortages or debt traps.
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Build finance capabilities early to forecast cash, manage growth, and ensure survival.
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Another solid episode of the operators podcast on cash flow
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Cash crunch horror stories
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How growth & inventory type affect cash flow
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Tactical ways to protect cash
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The truth about equity financing
These are long episodes, but this is a must-listen for ecommerce founders / operators. |
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3. [READ] The Fed Is Increasingly Torn Over a December Rate Cut |
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Fed officials are deeply split over inflation versus jobs, clouding prospects for a December rate cut.
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Inflation reached 2.9% in August, up from 2.6% in spring, still above the Fed’s 2% target.
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Monthly payroll growth plunged from 168,000 in 2024 to just 29,000 on average over the last three months.
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The recent government shutdown worsened indecision by cutting off official data.
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[READ] TikTok Shop Now Rivals eBay |
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Wait, what? Did I read that correctly?
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TikTok Shop hit $19B in Q3 2025 GMV, nearly equaling eBay’s $20.1B.
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U.S. buyers drove $4–4.5B of that total: double year-over-year growth despite ban threats.
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Global GMV reached $33.2B in 2024, showing explosive scale from a platform only two years old in the U.S.
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[LISTEN] Pinterest: The Forgotten Ad Channel Quietly Delivering 4x-10x ROAS |
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Pinterest? We're talking about Pinterest?
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Pinterest ads are delivering 4x+ ROAS for brands that know how to use it.
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Works more like Google Search than Instagram: intent-driven traffic, not impulse scrolls.
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Best for visual brands where aesthetics sell: home décor, fashion, beauty, food, lifestyle.
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Most brands give up too early; conversion optimization takes weeks.
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[READ] Should You Repay an SBA Loan Early? |
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It depends.
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SBA 7(a) and 504 loans often have prepayment penalties; microloans and disaster loans do not.
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Early repayment only makes sense if interest savings exceed penalties without harming your business’s cash flow flexibility.
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Evaluate loan terms, potential savings, and liquidity before deciding.
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We'd love to know what you think about this newsletter. Love it? Hate it? How can we improve it?
Reply to this email and let us know. 😊 |
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You Don't Want to Do Your Accounting... But We Do! |
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Here's how we can help: |
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