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1. [READ] Good News! California Invasion of Privacy Act (CIPA) Update |
- California passed S.B. 690 which would curb CIPA lawsuits over website tracking tools
- If signed, businesses gain retroactive protection from claims carrying $5,000-per-visit statutory damages.
- California's governor has until September 30 to act; if signed, changes begin January 1, 2027.
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- Meta CPMs jumped 13.2%, while CPA increased 3.1% to $38.99.
- Despite higher costs, median ROAS held steady at 1.88, up 0.6%.
- CTR rose 16%, but falling conversion rates signal clicks aren’t translating into purchases.
- Meta captured 66.88% of ecommerce ad budgets.
- 14 of 17 industries saw acquisition costs increase.
- AOV increased 3.5% to $73.36.
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3. [READ] Anthropic debuts Claude features focused on agentic commerce |
- Shopper Agent: Recommends products, remembers preferences, answers questions, builds carts, and guides customers toward checkout.
- Merchant Agent: Analyzes sales and inventory, flags issues, and recommends pricing, promotions, and marketing actions.
- Claude-powered shopping agents reportedly make customers 60% more likely to complete purchases and increase cart sizes.
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In Other News |
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[READ] USPS announces 6% rate increase for 2026 peak season |
- USPS plans a 6% average increase on key package services during the 2026 holiday season.
- Temporary increases run October 4–January 17
- Increases vary significantly; some heavier Priority Mail Express shipments could cost $10.50 more per package.
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