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Holiday Sales Forecast, Facebook Ads 2025 Benchmarks, Supreme Court Tariff Case
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Top 3

1. [READ] 2025 Ecommerce Holiday Sales Forecast

  • Holiday retail sales growth slowing: +2.9%–3.4% vs. +4.2% last year.
  • Ecommerce remains strong: +7%–9% YOY growth projected.
  • Margin pressure is high: cost control is key.

2. [READ] Facebook Ads 2025 Benchmarks

  • Facebook traffic ads average $0.70 Cost Per Click (CPC), cheaper than Google Ads at $5.26.
  • Shopping & Gifts ads deliver 4.13% Click Through Rate and just $0.34 CPC
  • 87% of industries saw increases in CPC for Google Ads, with an overall increase of 12.88%

3. [READ] Supreme Court to hear Trump’s tariff legality case in November

  • US Supreme court to hear arguments in November on legality of Trump’s sweeping tariffs.
  • Supreme Court decision may force refund of up to $1T in tariff revenue to importers.
  • Importers should keep detailed import records as refund claims could be complex and time-sensitive.

In Other News

[READ] Small Business Administration unveils loan program for small manufacturers

  • New MARC loans offer up to $5M for working capital towards inventory and projects.
  • 98% of U.S. manufacturers are small businesses and this program targets their financing gaps.
  • Loans structured as 10-year term or 20-year revolving credit, with 75–85% SBA guarantees.

[READ] Where 'De Minimis' Exemptions Still Apply

  • The U.S. ended it's  $800 duty-free parcel rule globally on Aug 29
  • De Minimis exceptions still exist elsewhere ranging from $3 to $600+
  • See the visualization to see which countries have exceptions

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